Staging vs. Interior design…what makes us different.
Hello! I have missed you all – Sorry that I haven’t been actively being “social”! We have been really busy staging and expanding into another city…Rochester, Minnesota. It’s been an exciting few years! Traveled to Vietnam to further the development of my furniture line, strengthening my passion for unique metals and woods used in the furniture industry.
The last two years have gone by so fast!
With that being said, let’s get back to it…
Interior design is the art of designing the interior, sometimes including the exterior, of a space or building. It can create intimate conversation places designed around personal taste, the needs of families, or certain styles to achieve a more aesthetically pleasing environment.
Staging is creating and furnishing a property to attract any and all potential buyers to your property.
So what are you selling? You’re selling the square footage. You’re selling the flooring, so don’t cover it up with a bunch of runners and rugs. You’re selling kitchen and bathroom counters. Don’t hide them with clutter! Sell the bedroom sizes. You need to give purpose to possible quirky corners, odd rooms, and unique lighting. Staging is about appealing to every person looking to buy a home in the price bracket and square footage that your home offers. Staging removes extra elements from the room so the buyer feels greeted and inspired by that space. We use fewer pictures, photos, and decorations. Potential buyers feel distracted by too much clutter and only see that, not the home.
I know that sometimes the style may not be the taste of the homeowner or Realtor. It is easy to get too emotionally involved in the staging with their desires and decorative interests. It is our job, as stagers, to not get emotionally involved. We want your home to appeal to the largest audience of buyers. This! Is what sells a home.
Final Thought…
-Nate Berkus , American Interior Design
-Kari Michael, Kariel Staging & Decor