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Professional Real Estate Photography…Important or Not?

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How important is photography in the selling of my home?

Very!  It is your first showing to the world.

A homeowner contacted me and was concerned that after six months his vacant home was not getting any showings.  He asked if he should stage it and I said that it would absolutely help with showings.  His Realtor did not think it would make a difference because the home was so newly updated.  I encouraged him that it would make a big difference online because potential buyers would see the beautiful updates and schedule a showing.

About a month and half after I staged his home he called me very disappointed that he still did not have any extra showings since it had been staged.  I was sitting in front of my computer and quickly looked up his address.  It was still showing the vacant photos.  I explained that he should look online to see for himself that the agent never took new photos of the staged home.  He became very upset that he had spent money on the staging and after a month and a half new photos were never taken.  He fired that agent and hired a new one.  New photos were taken and put online and the home sold a week later.

THAT is how important photos are in selling your home.

I suggest that you demand the photos taken of your home be professional and not taken by the agent or a friend.  There are professional photographers that are exclusive to real estate.  It will make a huge difference in selling your home.  We have all looked online and have seen those home photos that had people in the mirrors, dirty dishes in the sink, and clothes on the floor.  Yes, it does make us laugh, but it also makes us pass by that house.  You see the mess, not the beautiful home.

A VERY Important thing for you to remember, as I previously mentioned in my past blog Should I stage my Vacant home? …  You have Three chances to sell your home:

  1. The online listing.
  2. When they are at the home.
  3. THE MOST Important!  What they can remember of Your Home above anyone else’s!!!

Stagers dress your home for the sale.  The photography is how it is presented to the buyer for the first time.  We all know how important those first impressions can be.  You are paying your Realtor to market your home, so make sure that you are getting the best for your money.

Great Stager.  Great Realtor.  Great Photographer.  Equals a guaranteed sale of your home.

 

Final Thought….  “Photographs open doors into the past, but they also allow a look into the future.” – Sally Mann

Fall Ahead…Take Back the Spring!

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It’s that time of year…when the Minnesota State Fair ends and the kids go back to school. With the cooler weather filling the air, you may be looking forward to hunkering down and settling in for the winter.

I HAVE A BETTER IDEA!

If you’re looking to put your home up for sale next spring, start to prepare now. Why wait until that last snow is melting and fresh spring invites you outside. “Spring Cleaning?” HA

Don’t look around your home and get overwhelmed.

You may be thinking, “Where do i even begin?”

When you’re stuck inside on those frigid snow days, commit yourself to cleaning out a drawer. Organize a closet. Refold your towels and sheets in the linen closet. Soon, you’ll realize you are doing more and more everyday.

Come springtime, your home will be organized and ready to pack. You can get outside and enjoy the warming spring weather. Things will go smoother, and you can then calmly prepare for your home staging!

Final Thought…

SOLD.